Thanks to the experience our team has gained from working with a diverse range of assets, we have the expertise and tools to define and develop a marketing strategy for all kinds of real estate asset. Because PRAGMA is involved at all phases of an asset’s lifecycle, our marketing solutions can be developed at different stages of a project. This is particularly the case for promotion, where we construct a marketing plan tailored to the needs of service providers, tenants and stakeholders. Whether our clients require product development services or promotion for their asset’s market position and demand, we craft a marketing and communications strategy which centres on the consumer.
We have a long history of developing marketing strategies with specific and varied goals, including launching shopping centres, repositioning, rebranding, and developing loyalty and customer service programmes to name but a few.
- Defining Asset Positioning
- Developing and Implementing Marketing Strategy
- Developing Studies and Analyses of Markets and Consumer Profile
- Defining Communications Strategy
- Developing Loyalty Programs
- Creating Customer Service Tools
- Defining Metrics, Monitoring Objectives and Monthly Reporting